The Stora blog

A FEDESSA webinar with Savills, Space4You and Bien Sûr on how self storage operators set base rates, move prices with occupancy and handle existing customer rate increases. Recording, write-up and full transcript.

Janus International Europe and Nokē Smart Entry have named Stora an Elite Software Partner. First up: Nokē access data inside Stora.

Stashbee generated 332,067 storage listing views for UK operators in the last 12 months. Here is what that enquiry data reveals about customer intent, and how the Stashbee integration brings marketplace demand into your Stora workflow.

When we started Stora, we set out to build self storage software. Somewhere along the way, that changed. Not because we planned it, but because our customers showed us what they actually needed.

When we started Stora, we had a simple mission: help self storage operators run their businesses online.

When people think about product updates, they often picture big, headline features.

Self storage is unusual as a business model. You are responsible for providing a secure space for other people’s property, but you do not automatically insure the items they store.

The U.S. is a nation on the move, with nearly 15 million Americans moving across the country in 2025.

Wine storage is becoming one of the most profitable services in the self storage industry, and it’s growing faster than many operators realise.

The global self storage industry has boomed in recent years.

Research shows that consumers are willing to pay more for anything that saves them time or simplifies their day, and that includes self storage.

In the self storage industry, most customers now book online. In the US, more than 70% of storage customers start their search this way.

For years, self storage software has worked in a simple way: you run your operations inside one system, and everything else — CRM, accounting, reporting, marketing — gets handled somewhere else.

There are over 50,000 self storage facilities in the U.S. and over 3,000 in the UK. If you’re planning on investing in your own business, you’re up against some stiff competition.

The UK is a nation on the move, with over 2.1m Brits moving across the country each year.

Research shows that 72% of consumers say positive reviews make them trust a business more, and self storage is no exception.

Operators often ask the same question: what’s the simplest way to get Stripe and Stora sales into my accounting platform without manual work?

Business tenants are becoming one of the fastest-growing customer segments in self storage.

As a self storage operator, you can’t rely solely on new tenants to grow your business. Profitability also depends on how effectively you maximize the value of each existing tenant. One of the most…

Follow these six prep and planning steps to learn how to start a self storage business that’s primed for success from the ground up.