Marketing &amp; Sales

In the self storage industry, most customers now book online. In the US, more than 70% of storage customers start their search this way.

Self Storage Website Design: 5 Ways to Build a High-Converting Website That Drives Growth

By Steven Hylands

December 4, 2025 ·

The UK is a nation on the move, with over 2.1m Brits moving across the country each year.

Where Are Brits Moving? The Most Popular Locations for Self Storage in 2026

By Izaak Crook

November 26, 2025 ·

Research shows that 72% of consumers say positive reviews make them trust a business more, and self storage is no exception.

How to get Reviews for Self Storage: A Practical Guide for Building Trust Online

By Jenna Wimshurst

November 13, 2025 ·

Facility Management , Marketing & Sales

Self Storage for Business: How to Adapt Your Facility for Commercial Customers

Business tenants are becoming one of the fastest-growing customer segments in self storage.

By Jenna Wimshurst

November 4, 2025 ·

As a self storage operator, you can’t rely solely on new tenants to grow your business. Profitability also depends on how effectively you maximize the value of each existing tenant. One of the most…

Self Storage Upselling: Increasing Revenue Per Tenant In A Competitive Industry

By Jenna Wimshurst

October 13, 2025 ·

Most operators sell storage space. But the best ones sell everything their customers actually need — and make it effortless to buy.

What to sell in your self storage checkout (and how to start today)

By Steven Hylands

September 10, 2025 ·

Your must-see sessions, tours and Dublin hotspots

Stora’s Insider Guide to FEDESSA 2025

By Jenna Wimshurst

August 25, 2025 ·

Hundreds of operators use Stora to generate thousands of online bookings each month. ~50% of online bookings come directly from search engines like Google — through organic listings or paid ads.

From live to thriving: getting results from your Stora Storefront

By Steven Hylands

August 5, 2025 ·

Growing a self storage business isn’t just about increasing your advertising spend or adding more units to your site. It’s also about building smart, strategic relationships with businesses in your…

How To Grow Your Self Storage Business With Local Partnerships

By Jenna Wimshurst

July 25, 2025 ·

If your self storage facility is only marketing to people actively searching for units, you’re missing out on a huge opportunity.

Self Storage Social Media Marketing Tips To Grow Your Business In 2026

By Izaak Crook

June 25, 2025 ·

In today’s self storage market, convenience and automation are expected, but excellent customer service keeps people coming back.

11 Self Storage Customer Service Best Practices (Including Tips For Unstaffed Facilities)

By Izaak Crook

April 10, 2025 ·

For self storage facilities, generating a consistent flow of leads is one of the biggest challenges operators face. In fact, 65% of businesses are struggling to generate leads.

How To Generate Self Storage Leads And Maximize Revenue

By Izaak Crook

March 18, 2025 ·

So, you’ve set up your domain, created content for your pages, and launched your new self storage website, but now you’re wondering why it’s not appearing on Google yet. The good news is that there…

How to Get Your Self Storage Website Noticed on Google: Simple Steps to Drive Traffic

By Jenna Wimshurst

February 7, 2025 ·

Using artificial intelligence (AI) saves workers about one hour each day, allowing them to focus on more high-impact tasks. Additionally, using AI can lead to cost savings of up to 19%.

How to Leverage AI in Self Storage Today: A Comprehensive Guide

By Gavin Shields

January 23, 2025 ·

As the self storage industry rebounds in 2025, driven by easing interest rates and steady demand, European operators are navigating challenges such as rising operational costs and increasing…

Driving Growth in Europe’s Self Storage Market: The Role of Technology in 2025

By StorTrack

January 7, 2025 ·

Companies that focus on nurturing leads through marketing make 50% more sales. If you’re not spending time marketing your self storage facility, you’re missing out on a massive opportunity to…

12 Tips for Effective Self Storage Marketing in 2025

By Gavin Shields

December 17, 2024 ·

Marketing & Sales , Finance & Legal

A Quick Guide To Self Storage Revenue Management Optimization

Did you know that 80% of companies fail to meet their cost-reduction targets, indicating potential shortcomings in revenue management practices?

By Gavin Shields

November 26, 2024 ·

AI chatbots for self storage are automated virtual assistants designed to interact with website visitors, answer common questions, and guide visitors through tasks such as selecting a storage unit…

AI Chatbots for Self Storage: Everything You Need to Know

By Jenna Wimshurst

November 19, 2024 ·

The self storage industry is evolving more rapidly than ever. New technologies are revolutionizing everything from bookings and access to security and operations, making it challenging to stay ahead.

Top 9 Self Storage Podcasts To Help You Grow Your Business in 2025

By Izaak Crook

August 30, 2024 ·

Getting Started , Facility Management , Marketing & Sales

How to Automate Your Self Storage Business in 9 Simple Steps

Automating your self storage business helps reduce costs and admin and frees you to focus on more impactful tasks, such as business growth. In fact, 88% of small business owners say automation…

By Gavin Shields

August 27, 2024 ·

If you want to drive traffic to your self storage facility website, get more leads, and achieve more unit bookings, you need to invest in search engine optimization (SEO).

A Complete Guide To Self Storage SEO: Expert Tips And How To Get It Right

By Izaak Crook

July 31, 2024 ·

Setting up your self storage facility can be a breeze with the right tools at your disposal.

Complete Guide: How Self Storage PPC Can Boost Your Business

By Izaak Crook

July 10, 2024 ·

Finance & Legal , Marketing & Sales , Facility Management

7 Alternative Income Streams for Your Self Storage Facility

As a self-storage operator, your core business is renting out units for customers to store their belongings safely. But what if we told you there are several other clever ways to boost revenue from…

By Stashbee

February 29, 2024 ·

In the competitive world of self storage, having a strong online presence is crucial. One of the most effective tools at your disposal is your Google Business Profile (GBP), formerly known as Google…

Maximise Your Google Business Profile for Self Storage Success

By Eamonn Lavelle

February 7, 2024 ·

Self storage is a needs-based product, for that reason, search engines tend to be the predominant acquisition channel for new customers (our own data shows ~50% of online bookings come from search).

How to Dominate Local Self Storage Search Results

By Steven Hylands

September 19, 2023 ·

Discover how to use AI image generation technology to assist creating images for your self storage website.

Leveraging AI For Self Storage Images

By Gavin Shields

September 18, 2023 ·

Learn how you can utilise AI tools like ChatGPT today to level up your self storage marketing and content creation.

Leveraging AI for Self Storage Website Content

By Gavin Shields

August 18, 2023 ·

Discover 5 fast and effective ways to grow your caravan storage business.

5 Rapid Fire Ways To Grow Your Caravan Storage Business

By Gavin Shields

August 3, 2023 ·

In the competitive world of caravan storage, an effective marketing strategy is essential to attract more customers and stand out from the crowd.

7 Effective Marketing Tips to Attract More Customers to Your Caravan Storage Business

By Gavin Shields

June 29, 2023 ·

Marketing & Sales , Product Updates , Facility Management

Offer Customers One Minute Move-ins With Stora's Latest Automation Features

Let your potential customer get from outside your front gate to inside their new unit in 60 seconds, thanks to our One Minute Move-ins.

By Steven Hylands

June 20, 2023 ·

Marketing & Sales , Finance & Legal

Turn your container site into a cash generating machine in three steps

Easily grow your revenue by 50%, reduce admin by 80% and double or even triple your profits by following these three simple steps.

By Gavin Shields

March 16, 2023 ·

Want to boost the number of leads generated by your website? Try a pop-up form! A well-timed pop-up form with the right message can get you leads you otherwise would have missed. Here we share five simple but effective ideas for you to try out.

5 Pop-up Form Ideas for More Self Storage Leads

By Eamonn Lavelle

January 23, 2023 ·

Marketing & Sales , Facility Management

7 Signs You Need Self Storage Management Software

Running your self storage business manually or on old tech? Here are some red flags that it's time to upgrade your approach.

By Stora

January 22, 2023 ·

Facility Management , Marketing & Sales , Getting Started

The Benefits of Self Storage Management Software

Discover the main business advantages the right software can deliver in this handy breakdown.

By Stora

January 17, 2023 ·

Today, our digital design expert Steven mines his 15 years' experience to explain the common design mistakes operators make online.

Major Self Storage Website Design Mistakes To Avoid

By Steven Hylands

April 25, 2022 ·

“What gets measured, gets done” is one of the age-old management sayings and it is a well-documented fact that what we focus on tends to change, grow, and improve. Here are 5 KPIs that I believe…

5 Self Storage Sales + Marketing KPIs You Need To Track

By Christel Friberg Land

March 24, 2022 ·

The Self Storage Community is a new space to get firsthand advice, share learnings, and connect with fellow operators to improve and grow your self-storage business.

Join the New Self Storage Community & Forum

By Steven Hylands

March 9, 2022 ·

If you are operating in an area where competitors are still running a quote or estimates processes, you may find that prospective customers will call you and, thinking that is just the way it works,…

Customers are asking for estimates. What do I say?

By Gavin Shields

March 7, 2022 ·

Welcome to the second instalment of the Growing Self Storage series brought to you by Stora in partnership with Christel Friberg Land of Clover Four. In this article Christel offers her top 9 low…

9 Low-Cost Marketing Ideas for Self Storage

By Christel Friberg Land

February 16, 2022 ·

Customer-first means you endeavor to put the needs of your clients before anything else. If you’re operating a true customer-first business, you’ll look to design your products, services, customer…

How To Be A Customer-First Self Storage Business And Reap The Rewards

By Steven Hylands

February 7, 2022 ·

Welcome to the first instalment of the Growing Self Storage series brought to you by Stora in partnership with Christel Friberg Land of Clover Four. Over the coming months we’ll be bringing you…

Why Self Storage Marketing Is Like Peeling an Onion

By Christel Friberg Land

December 20, 2021 ·

In today’s day and age, everyone uses the internet to research and in many cases purchase goods and services. With search engines, ranking algorithms, and cost per click (Google Ads) to contend…

Optimize Your Self Storage Website To Attract Customers Through Organic Search Results

By Stora

November 2, 2021 ·

Hi, I’m Steven, a web specialist and CPO at Stora. Let me show you how to turn a small investment in your website into an automated sales machine!

Your Self Storage Website Can Be Your Fast And Efficient Sales Team

By Steven Hylands

October 28, 2021 ·

Stora have launched an integration with our friends at Calcumate that enables you to add a unit size calculator to a page on your Stora self storage website.

Get A Storage Space Calculator On Your Storefront With Calcumate

By Steven Hylands

October 11, 2021 ·

Marketing & Sales , Finance & Legal

Why You Should Have Prices On Your Self Storage Website

We get it. Your self storage business has always been about the face-to-face, getting to know your customers and nurturing a relationship before you give them a quote for storage. You might think…

By Stora

September 13, 2021 ·

SELF STORAGE tech firm Stora has revealed that David Milton has more than tripled his stake in the business.The new funding comes on the back of rapid customer growth in the UK as self storage…

Self Storage Veteran Triples Stake In Stora As Industry Moves Online

By Gavin Shields

June 10, 2021 ·

As you get ready to open your self storage facility, you’ll have a daunting list of tasks to complete: site or property acquisition, site preparation / fit-out, signage, smart entry systems,…

Why You Need To Launch Your Self Storage Website Before Opening

By Steven Hylands

May 21, 2021 ·

Today we’re here to share a few tips on how to sell more on your self storage website with promotions.

5 Ways To Sell More Self Storage Online With Discount Promotions And Coupons

By Tanya Shields

March 25, 2021 ·